More and more people are accessing the internet to find local services. They do this by tablet, mobile, laptop, or PC. Local SEO ensures that your business shows up in their searches. If you’ve ever done a search for something in your local area yourself, you will probably put into the search term – the service, item or event you are looking for, as well as the name of the area, or any other relevant term to help you narrow down the search. With local SEO, you have a higher chance of appearing in your customers’ search results.

Research has shown that being listed in directories, local to your area, produces conversion results 50% more than websites that do not get listed by a trustworthy directory. That’s a lot of conversions!

Local SEO is one of the most cost-effective ways to advertise your business or services. There are many online directories to choose from, many of which are free. Remember the last tip about quality link building? This is another way to enhance your link building efforts and receive quality traffic from people who actually want your services.